HYBRID BUSINESS MODEL
We are offering a unique hybrid business model, intentionally designed to provide customized services to a wide range of customers.
For customers seeking the highest quality products, we have sought out and secured the very best artisans to partner with us in creating high-end art pieces that are museum quality and amazingly beautiful in every way imaginable. Our Signature Art products are jaw dropping and simply gorgeous.
At the same time, we realize not all of our customers share our passion for high-end art and are possibly seeking an experience that focuses more on creating images that are digital in nature and when printed, more value based. We have devised services and pricing that satisfies customers coming to us from this place as well.
Successfully designing a single business to meet the needs and desires of these different client bases is an achievement that is unique in professional dog photography and makes us smile.
How do we do it? The process is rooted in a tiered image classification system that we have devised which creates variable pricing for the final images. Read more below...
- Level 1 - PURE
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From a compositional and technical perspective, these images are close to perfect by standard metrics and stand on their own as individual pieces of art. They are pixel intense, meaning they can be printed at very large sizes. Our PURE images represent our highest quality work. Sometimes the editing and polishing time required to bring a RAW image to this level requires an unusual amount of extra effort. Items with large amounts of editing time invested are classified at this level. A small percentage of images from each session fall into this category.
- Level 2 - HIGH END
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These stunning images will delight customers. They have been polished from their RAW form and include much of the same special magic found in our Level 1 PURE images. These images are rated as Level 2 High End for a variety of reasons. The editing/polishing process perhaps did not require the added amount of time found in the PURE images. Sometimes the available light will force these images to be shot using high ISOs, which may reveal some graininess when printing at certain sizes. Depending on the image, extra cropping may be necessary to remove handlers and background objects or to zoom in to perfectly capture a specific expression on the dog’s face. As a result, images in this category may be limited in the maximum size they can be printed with high quality results and thus they fall into our HIGH END Classification. The majority of our images from each session fall into this category.
- Level 3 - PRECIOUS MEMORIES
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Let’s be honest, we are working with dogs, not professional models. They are just having fun and enjoying the session and that’s perfectly normal. They are not always in the precise spot to capture the best light, they sometimes have different ideas on posing and since our sessions are designed primarily to keep it fun for the dog, we sometimes end up with background elements that are less than ideal. Still, these candid images can tug at heartstrings, bring laughter and generally be appealing to the customer. They may include compositional and/or technical elements that are more random rather than intentionally planned. (ie dog licks camera lens creating clarity imperfections.) Rather than delete, we often minimally process and present these images at our lowest price point per image. They are every bit as delightful as each of our other classifications, but are available at a lower price point. A small percentage of photos from each session will fall into this classification level.